Love Me Tenders: Hot Chicken Eating Contest Attracts Competitive Eaters To Dallas Restaurant

Dallas will eat just about anything for a Polaroid on a restaurant wall, a free T-shirt, or bragging rights. S&J’s Hot Chick ups the ante. Every Wednesday, the northwest Dallas spot offers challengers $3,000 and a PS5 if they can complete the Waiver Wednesday challenge.

For a $25 entry fee, the challenge requires contestants to eat three double-battered chicken fillets with toast in seven minutes, while on S&J’s Instagram live stream. The plus is that the fillets are dipped in ghost pepper extract, then seasoned with S&J’s hot, extra hot, and damn hot seasonings.

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Out of more than 500 applicants, less than 10 completed the Waiver Wednesday challenge.

Desiree Gutierrez

Need some water with that, honey? Each sip results in a $100 deduction.

The tenders are so hot that S&J’s requires challengers to sign a waiver. Many are willing to ignore this for a lavish prize attempt.

“When I opened the restaurant at the time, there were a lot of hot chicken concepts opening up and I wanted to be able to stand out from all the other competition,” said S&J co-owner Javi Nabors.

The restaurant opened in March 2021. The challenge started with a $150 prize that gradually increased to $3,000 for each successful challenger. Nabors threw in an unreleased PlayStation and Nike shoes to attract attendees.

Click to enlarge On Waiver Wednesday, S&J's Hot Chick Pays You To Eat Their Deals

Co-owner Javi Nabors opened his chicken restaurant in March 2021 and has regularly made the chicken challenge harder.

Desiree Gutierrez

“The challenge spread like wildfire and everyone started trying to win the prize,” says Nabors. “It created a buzz and that’s where we got a lot of following on our social media. Most people end up pouring milk on themselves, screaming and screaming and making a big scene A lot of people tune in for that.

Thanks to the challenge, the restaurant attracted 15,500 followers on Instagram. Followers flock to live streams to amicably mock challengers and watch in anguish as the offers make the bold cry and spice wreck their digestive systems.

Until recently, only 7 out of 539 contenders had passed. As the prize rose, the heat also intensified with each winner.

S&J’s tender chicken master Mr. Bobby has added pepper x to the latest adaptation of the Waiver Wednesday challenge. Pepper x is the hottest pepper in the world. This version saw 300 non-victorious challengers. That was until July 13.

On this day, the eighth Waiver Wednesday winner was crowned. He had come straight from Canada to take up the challenge.

“I had real chicken wings, and I took the chip challenge, but it was a walk in the park compared to that,” said Joel Hansen, Canadian food influencer and competitive eater. Observer before the challenge.

On his YouTube channel, he landed 20 pounds of ice cream in front of 477,000 subscribers. He even ate a 14-pound steak that almost sent him to the hospital, but none of that compared to what he expected at S&J.

With headphones in his ears and Pepto Bismol and milk on deck, Hansen stood face to face with the thick, powdery, steamy basket of heat death as Mr. Bobby smiled slyly from the kitchen. Once 100 people joined the live stream, Nabors said go ahead. It was game time.

Masked in placid determination, Hansen strategically threw the batter and attacked the protein. Six minutes and five seconds later, that determination turned into a crimson, snotty, blistering, almost bloody triumph.

Click to enlarge On Waiver Wednesday, S&J's Hot Chick Pays You To Eat Their Deals

YouTuber and competitive eater Joel Hansen flew in from Canada for S&J’s Hot Chick Contest.

Desiree Gutierrez

Instead of a victory lap, Hansen dove into an adjacent sink and soaked his mouth in water. Then he sprinted – with milk in hand – towards the “milk cemetery”, a section to the left of the building that Nabors designated for people to “do what they must do”.

For Hansen, that meant throwing up his guts and sticking his hands in ice-filled gloves. Her knee, face, and hands swelled with red spots from the seasoning.

“Pepper x is not meant to be eaten,” says Hansen. “It’s made to be on the edge of mass.”

A portion of Hansen’s earnings will go to a children’s charity, he says. As for another spicy challenge, he’s up for it. But another Wednesday of renunciation? “Hell, no,” he said.

Since Hansen’s victory, 47 Brave Eaters have signed up for the challenge. Those interested in participating can sign up by direct messaging on S&J’s Instagram account. For those who prefer help, S&J’s offers a tag team option. Two people can share the meal with the same rules for a shared price of $1,000. Water is off the table for both challenges after Hansen’s win.

“It takes a special kind of human being to rise to the challenge. I’ve seen over 300 people lose it, some of the hottest eaters in town, and they couldn’t do it,” Nabors says. “He took a guy from Canada to come up to the challenge.”

S&J’s Hot Chick, 2201 W. Northwest Highway, Suite 120, 11 a.m. to midnight, Sunday through Thursday; 11 a.m. – 4 a.m., Friday and Saturday.

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